Last Updated: July 2, 2026
Introduction
Through our Website and email, Back 2 School Online and our affiliated entities deliver content to our users. Our core business extends to marketing and data services, where we leverage collected information to facilitate advertiser reach across multiple channels including digital, mobile applications, email, telemarketing, and additional advertising platforms. Our service offerings encompass consumer data collection, third-party data sharing, data sales, and cross-context behavioral advertising solutions.
This privacy policy covers the personal information we obtain from you and that you submit during your visits to Back 2 School Online. It also describes how we collect, use, retain, and disclose this information. To understand more about how our website operates, please consult our terms of service.
Please carefully review this policy to fully understand how we treat your personal information. Should you find our policies and practices unacceptable, we ask that you not use our website or subscribe to our email list. Accessing, using, or otherwise interacting with this website or our services constitutes your agreement to this privacy policy.
Applicability Of This Policy And Outside Websites And Services:
This Privacy Policy applies exclusively to the personal information you provide to Back 2 School Online. It does not extend to information collected, processed, or stored by any other website or entity, including those linked from our website or newsletters. We encourage you to review the privacy policies of any websites you access through links from Back 2 School Online.
How Your Personal Information Is Collected:
We collect information at this website that you provide to us, such as name, email address, phone number, and mailing address, and anything you choose to submit on an inquiry form. We may supplement the data you provide with additional data that we obtain from third parties, including affiliates, marketing or advertising partners, data brokers, and other third-party data providers that have obtained your personal information from their own services. We also automatically collect some additional information using web technologies like cookies and other tracking technologies, to perform analytics on our website and to facilitate advertising. See below for more information.
Types Of Information We May Collect:
“Personal information” is any information the Company creates, collects, uses, or stores in its business operations that identifies, relates to, or could reasonably be connected to a particular consumer or household.
When you sign up for the Back 2 School Online, we collect personal information you provide, including your name, date of birth, street address, e-mail address, and phone number. We also automatically collect information through cookies and similar technologies, such as IP address, imprecise geolocation (inferred from your IP address), device identifiers, timestamps, browsing activity, and click-through data. We may supplement this with information relevant to advertising obtained from data brokers or publicly available databases, including demographics, interests, location history, or purchase records. Please refer to “Your Privacy Rights” below for information on how to exercise your rights.
In accordance with California law, and within the previous twelve (12) months, we have collected personal information belonging to the following categories: identifiers; personal information categories set forth in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)); protected classification characteristics; internet or similar network activity; commercial information; professional or employment-related information; imprecise geolocation data; and inferences generated from other personal information.
Information collected through this site may be sold or shared with third parties and our affiliates for marketing and advertising purposes. You have the right to opt out of the sale or sharing of your personal information at any time at here or by calling 844-623-1180.
Sensitive Personal Information
We do not directly collect “Sensitive Personal Information,” which is data related to your race/ethnicity, religion, precise geolocation, LGBTQ+ status, health, financial accounts, or citizenship status. We do, however, indirectly collect, via automatic data collection technologies (e.g., cookies), data about your visits to web pages, which could indicate your interest in sensitive topics or membership in a sensitive group. For example, if you visit a page that is targeted to a specific ethnicity, or which gives information about a particular health condition, that may imply that you are interested in those topics. We do not make those inferences ourselves, but our affiliated group of companies, or other third parties to whom we disclose personal information may make these inferences. If your state or local laws prohibit the collection of Sensitive Personal Information without your consent, our affiliated group of companies will not make sensitive inferences. We do not collect or use any personal information relating to children under 18.
How We Use Data
We utilize the personal information we collect to send you newsletters or other content that you request and to send you marketing messages by email or through other marketing channels. We also share your personal information with our affiliates and partner companies who may also send you marketing messages by email or other channels. You can opt out here. Our use of personal information for marketing purposes is called “cross context behavioral advertising” under some privacy laws.
Disclosures of Personal Information
We may sell or share the personal information we collect with our affiliated companies and partners for marketing uses including cross context behavioral advertising. We also share this information with service providers, including companies that provide services related to cross context behavioral advertising, analytics, advertising fraud detection, web hosting, information security, and other similar services. We have contracts in place with any third parties who have access to the personal information we share to ensure appropriate information security measures and compliance with applicable laws. We may also share personal information as required by law, or to protect the health or safety of us, or employees, or any other person.
We may also share your information with the police or other law enforcement or government entities, as required by law or a judicial order, or if required to protect ourselves or others, or enforce our terms of use. If our business is sold, transferred, or liquidated, we may sell or share your personal information to our successor entities buyers, or other interested parties.
If you give us additional permission to share your data, such as by agreeing to terms on the page where you disclose it or as detailed elsewhere in this policy, we will share the data for the purposes that you agree to.
Targeted Ads, Sharing and Analytics
This website shares personal information with third parties who show you advertisements on this or other websites and also perform analytics and reporting about the performance of those advertisements. These companies (which may include data brokers) collect information about the websites you visit and the web pages and advertisements you view or interact with, and may combine this with personal information from other sources or share it with other third parties (this is also known as “cross-context behavioral advertising”). We (or our partners) collect your IP address, date and time of interaction, your Internet Service Provider (ISP), and the browser type and version you use to visit this website. This information may be combined with other personal information and used to deliver advertising from us or from other companies through email, on apps or websites, or through social media sites. We also use personal information to analyze interactions with this site and the advertisements we display so we can continue to improve them.
Cookies, Pixels and Similar Technologies
We use cookies and other similar technologies to: (1) operate this site, (2) perform analytics and tracking to understand and continuously improve the user experience, (3) select and deliver personalized content and advertisements, and (4) monitor your response to advertisements and other communications. Cookies are small computer files containing a unique ID that our server sends to your browser. Cookies enable us to recognize your browser when you visit this or certain other websites. We do not track every site you view on the Internet. You can limit, block, or delete cookies in your browser settings at any time. If you use a browser-based “do not track” setting, this may result in an “opt-out cookie” to be set on your browser, which blocks additional data collection. If you later delete this opt-out cookie, automated data collection may resume.
To support Website functionality and analytics, we rely on automated data collection technologies such as cookies, Flash cookies, and web beacons. Cookies are small files stored on your device that allow our Website to operate efficiently. You may block cookies through your browser settings, although this may limit your ability to access certain Website features.
Some Website functions also rely on Flash cookies, which store information related to user preferences and navigation. These cookies are managed through Adobe Flash settings rather than browser controls.
Additionally, our Website and communications may include web beacons or pixels that help us understand how users interact with content, track email engagement, ensure system integrity, and gather Website performance data.
Global Privacy Control and Do Not Track
We recognize and process Global Privacy Control (“GPC”) signals and other universal opt-out preference signals as valid requests to opt out of the sale and sharing of your personal information. When we detect these signals from your browser or device, we will automatically opt you out of the sale and sharing of your personal information associated with that browser or device, without requiring account creation or additional verification. We do not and do not want to track every site you view on the Internet. As noted above, you can block or delete certain cookies at any time using the cookies settings in your browser. If you opt out or use a browser-based “do not track” setting, including the GPC this will cause an opt-out cookie to be set on your browser to block certain cookies from further data collection. If you later delete this opt-out cookie or alter your GPC browser settings, automated data collection may re-start.
Your Privacy Rights:
You may exercise your privacy rights, which include: (1) to know, in general, what data we collect and how we use it (please refer to this policy), (2) to direct us not to share your personal information with other companies, (3) to request a copy of the personal information we have collected about you, (4) to request that we delete data about you, or (5) to make other requests relating to your personal information. You may exercise these rights at this page, or by calling 844-623-1180. If you still have questions or concerns after you have exercised your rights, you can contact us using the information listed below. If we cannot resolve your issue, in some cases you may also be able to contact a local privacy authority, where applicable.
If you would like to log complaints, please see below for contact information:
For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.
We are unable to process or respond to a request unless we can confirm the requester’s identity or authority to act. To be considered verifiable, a request must include information sufficient to confirm that the requester is the individual whose personal information we hold or a properly authorized representative, and must clearly explain the nature of the request so it can be addressed. You are not required to create an account to submit a request. Any information provided will be used only to verify identity or authority and to process the request. Upon receiving a verifiable request, we will respond within 45 days. Should we need more time, we will let you know in writing within the first 45-day period, including the reason for the delay and the expected response date, up to 45 additional days.
Where a request is refused as permitted by law, you may seek a review of that decision or contact us with any privacy-related questions using the information below. Certain jurisdictions also provide the right to lodge a complaint with a local privacy regulator. Exercising your privacy rights will not result in discrimination.
Children’s Data Privacy
This website is for use only by individuals aged 18 and older. We do not knowingly collect personal information from children under the age of 18. We will remove any personal information relating to an individual 17 or younger if we become aware that it has been submitted to us.
How We Protect Personal Information
We protect the personal information in our care using commercially reasonable technical, organizational, and physical security measures. Our program includes policies, procedures, and training for staff and contractors who have access to personal information, as well as automated internal and external monitoring. We also audit our practices regularly and track and respond to emerging threats.
How Long We Retain Personal Information
We store personal information for as long as necessary to provide our services, meet our legal obligations, and address any disputes or enforcement matters. Once information is no longer needed for these purposes, we take steps to delete or de-identify it.
Policy Updates
Back 2 School Online recommends for you to revisit this Privacy Policy from time to time because we reserve the right to update or change it without advance notice. We suggest you stay updated on the ways we use, share, and collect personal information. The updated Privacy Policy will be applicable from the “effective date.”
Data Processing in The United States
Back 2 School Online is located in the United States, and Back 2 School Online is intended for users in the United States. When you visit our website, you understand and acknowledge that your personal information will be stored and processed within the United States, subject to laws of the United States.
Email Us
If you have any questions, please contact us at contact@back2schoolonline.com or 1933 E Dublin Granville Rd #151, Columbus, OH 43229.